The modern optimisation campaign typically has to embrace the social media. The world of search is so competitive these days and it would be unwise for any consultancy to leave a useful source of targeted traffic untapped. There is competition between the various players in the sector and social media marketing succeeds best when these trends are kept under the spotlight. Facebook has competition from the likes of Twitter and so on, but it remains the dominant force. Most campaigns have to proceed on more than one front to maximise positive outcomes.

At SEO Consult we are experts in social media optimisation. Furthermore, we have the necessary skills to blend work on the social networking sites with conventional search engine optimisation. Our ‘social’ efforts frequently focus on Facebook and Twitter, but we are alert to new moves of relevance in the sector.

Facebook has enjoyed a big lead in the social media game for a considerable time period. It now possesses approximately 750 million users. 50 per cent of them use it every day. They are not all susceptible to advertising, but features like fan pages and announcements are ideal for those seeking to exploit the commercial opportunities. Facebook can be utilised to make content from a site visible to a large number of users. Moreover, Facebook can be handy when it comes to learning about a target audience’s preferences and so on.

The power of Facebook looks unlikely to diminish significantly for some time. There has been some limited concern about privacy and there had been a slight dip in the number of users in some countries, but in terms of turnover it dwarfs Twitter and its other rivals. Google’s attempts to compete with it in the social arena have not impressed thus far, although Google+ might eventually make an impact.

The strength of Facebook is in part related to its commitment to continuous innovation. It has largely remained concentrated on the improvement of its services as founder Mark Zuckerberg has stressed. Facebook has recently entered into a deal with Skype which will enable users to converse with one another by video instead of using the instant chat facility which is currently in operation. Skype has around 170 million users and the deal could well prove to be of mutual benefit. While Google+ has shaken things up a tiny bit, the Facebook move means that the video communication enabled by Google+ may have less impact than it would otherwise have done.

Currently, those who keep an eye on the sector believe that Facebook is set to make further enhancements in the service which it provides. It has evolved into a significant feature of modern life in Britain. If the right techniques are deployed properly, Facebook can be an efficient way of reaching large audiences.

Campaigns can make use of Facebook to good effect, but it is essential to recall that conversion rate optimisation is needed so that the efforts which are put in are not wasted. For instance, if a site is not easy to navigate the benefits of the social campaign would not be realised as users would go elsewhere.

 
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