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Market effectively to shoppers in store

Consumers are exposed to some many different competing advertising messages. This barrage of product information begins at home and carries on all the way into the actual store itself. The way people shop is changing. There isn’t so much brand loyalty any more. Increasingly shoppers don’t use set shopping lists, instead they are more inclined to make purchasing decisions on the move in the actual store. And this fundamental change in behaviour requires a new kind of marketing in order to influence shoppers.

Retail display matters more than ever. Good display will help shopper’s make a decision and influence them towards certain brands. This kind of in store marketing is increasingly important. Every company serious about increasing its market share needs a partner skilled in the art of point of sale display.

Barber Design are experts in retail display. They know what kind of design gets attention and gets results. They work with all kinds of organisations and brands to raise their profile in store. It’s an ultra competitive world out there. Every tiny advantage over rivals matters. No matter how slick and effective other marketing initiatives are, without good in store marketing all of these count for nothing.

Point of sale display keeps the product and brand firmly in the customer’s sights all the way to the till. It could make all the difference between purchase or not. It’s amazing how much influence it has.

Barber sit down and listen to their customers before coming up effective and influential displays that really get results. It’s the perfect way to give existing marketing efforts and initiatives a shot in the arm. It offers great return on investment too. And now that every pound spent on marketing really matters it’s great to able to demonstrate the benefits – increased profits and market share.

About Author

The Article is written by barberdesign.co.uk providing Retail display and point of sale display. Visit http://www.barberdesign.co.uk for more information on barberdesign.co.uk Products & Services
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This article is free for reproduction but must be reproduced in its entirety, including live links & this copyright statement must be included. Visit barberdesign.co.uk for more services!

Make Your Products Stand Out.

Retail display and point of sale display stands are the focal points of any retail store and can be the driving force behind promoting brand products and increasing profits. Within an ultra-competitive global market in which several companies across all business industries offer prospective customers similar based products, an effective advertising and marketing strategy in store and online through establishing a strong web presence are fundamental aspects towards increased sales figures. Customers strive for the best products and services, particularly during a global recession which puts more emphasis upon an effective retail display strategy and locations of point of sale display stands.

Whether it be a counter top display, cardboard unit or pop-up display, it remains essential to place point of sale display stands in areas where they are clearly visible to customers when either shopping or waiting to be served. While it remains a simplistic promotional method, a retail display needs to be eye-catching either through its aesthetic design or a prominent quote in order to gain a positive reaction from customers who may engage in the displayed store products with a view to potential purchase. Location and attention to detail are the most important aspects of effective in-store product promotion with negligence towards either being the most common downfall within retail display.

Research conducted by POPAI (Point of Purchase Agency International) indicates that a retail display is considered the prime promotional element within a store as over 60% of total purchases generated from customer interaction with point of sale display stands. Particular forms of display units can depend on product features and company objective, but it is essential to utilise every square foot of floor space, particularly within smaller stores where space can be limited. As the majority of purchases are made at the point of sale, demonstrating value within exclusive displays of brand products, particularly new merchandise, generates consumer interest which can lead to achieving marketing objectives.

About Author

The Article is written by greenroomretail.co.uk providing Retail Display and retail design. Visit http://www.greenroomretail.co.uk for more information on greenroomretail.co.uk Products & Services.
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This article is free for reproduction but must be reproduced in its entirety, including live links & this copyright statement must be included. Visit greenroomretail.co.uk for more services!