Articles with organic search engine optimisation

Developing a business website – no job for a lone wolf

One of the defining qualities of the Internet is a sense of adventure. For creative, imaginative souls it offers a world of possibilities, whether you’re primarily creating content, or you are consuming it.

In no area is that sense of creative potential more palpable than in website creation: the thought of being able to earn all sorts of brownie points from colleagues, friends and family for building an exciting new website with lots of different features is simply too tempting for some adventurous people. After all, there are plenty of tools available for website development, from free web authoring tools (bearing a resemblance to the famous Front Page), to open-source CMS products, to high-end professional software with all the bells and whistles, such as Adobe’s Dreamweaver CS.

However, whilst some do-it-yourself websites can sometimes look good and be perfectly functional, generally it is not a good idea to adopt a ‘lone wolf’ approach when developing business websites. Whilst a lone wolf may, in the short term, superficially impress their CEO for saving some money and showing some initiative, in the longer term, when the site fails to attract visitors or meet revenue targets, the reaction may be very different indeed.

The reality is that there are simply too many factors to take in to account, and too many things that could go wrong, when delivering a business website, that it is no longer the territory for even a gifted lone wolf.

It is far more preferable to buy in to a team-based development, where individuals, with training, expertise and experience can navigate all the potential pitfalls.

Here are some of the issues that need to be tackled when building a new site:

– Creating a distinctive, winning, catchy site name
– Ensuring your web design is sufficiently attractive to outshine the competition, whilst balancing this with ease of use, simplicity and a high level of functionality.
– The site needs to be fast, and responsive, especially when it comes to streaming video and e-commerce transactions.
– Ensuring the site is fully optimised for search engines, enabling the site to get high rankings in the results pages of the major engines such as Google and Yahoo.
– The site needs to be marketed in a sustained, intelligent way, based on research-powered knowledge of your key audiences.
– Content updates need to be both regular and frequent, in order to maintain the long-term interest of users.

Here at SEO Consult, an established, reputable, web development company, with a proven track record in creating high-quality, attractive, and fully functional websites, we can an offer a productive alternative to the hard slog of the lone wolf approach. We will work as a team to produce a responsive, contemporary website, one which factors in marketing and SEO at the earliest possible stages.

Central to our working method is our in-house CMS – a browser based software for inputting content to, and administering, websites. This enables our clients to take an active part in previewing and providing content for their budding website.

 
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The Article is written by seoconsult.com/ providing search engine marketing and website optimisation. Visit http://www.seoconsult.com/ for more information on seoconsult.com/ Products & Services
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Local SEO may require special measures

There is a growing online literature on local search engine optimisation. This is hardly surprising because one of the features of the search world is that it does enable small businesses to make significant profits. It might seem paradoxical, but the worldwide web does facilitate the development of those companies which wish to focus their efforts on exploiting local markets more efficiently. Nevertheless, many of the blogs and articles on local search engine optimisation contain the same tips and it makes sense to consider a few additional alternatives.

At SEO Consult we realise that a tip which works well for one site is not always effective in another context. The campaigns which we run are based on techniques which are tailored to the precise needs of the sites concerned. Formulaic methods have no place in the armoury of a reputable optimisation firm. Nonetheless, tips vary in their general applicability.

Many blog posts on local SEO refer to the importance of using geographically relevant content and this tip does work. Using keywords which are place-related is another obvious technique. Similarly, advocating the proper use of Google Places is another good move to make. It is also worthwhile to pay attention to the local when using social media. Furthermore, the rise of mobile devices means that a site with a local focus frequently does well if it is adapted so that it can be easily utilised on a mobile. All these points have validity, but to be ultra competitive it is sometimes best to go beyond these commonly referenced tactics.

The landing pages of a site often require attention during an optimisation campaign. When looking at a local approach, it can make sense to do something different with the titles of the landing pages. Adding contact details to such pages can have a dual effect, satisfying both human users and search engine web crawlers that have arrived at the correct place.

Other seemingly small things can pay dividends over time. When engaged in a local struggle for users, minor gains can be of considerable importance. There may simply be a few relevant local listings or review sites. This means that it is absolutely imperative to maximise presence on such platforms. Equally, having a detailed appreciation of the competition can be particularly useful when the penalties for not being aware may be larger than when engaged in a more extensive campaign.

Using a distant consultancy can be a disadvantage when approaching optimisation with a local focus. It is essential for content to be supplied which exhibits an appreciation of local and regional issues. It is much more difficult to attain accuracy and detail from a long way away. Users are very sophisticated and will be swift to detect any errors that survive the editing process.

Therefore it can easily be seen that local optimisation is quite a complicated thing to attempt. Ordinary optimisation is complex, but a local concentration contributes further to that complexity. Despite this, the rewards can be significant and it makes sense for a diversity of companies in many economic sectors to consider it as an option.

 
About Author

The Article is written by seoconsult.com/ providing search engine marketing and website optimisation. Visit http://www.seoconsult.com/ for more information on seoconsult.com/ Products & Services
___________________________

Copyright information

This article is free for reproduction but must be reproduced in its entirety, including live links & this copyright statement must be included. Visit seoconsult.com/ for more services!