There is a lot to be said for reducing your carbon footprint, and not all of it might be quite as altruistic as it first seems. Whilst it will indeed be very beneficial to the environment for you to cut your carbon footprint, it can also simply be very beneficial to your business too.

For example, the majority of energy cutting measures actually tend to save companies money in the long run and, not only that, but the greener you are, the more likely you are to attract a much more diverse range of custom. Certain customers will seek out the environmental credentials of a business before they do business with them and the more you can show that you are doing your bit for the environment, the more people you are likely to be able to draw in.

There are many ways to go about reducing your carbon footprint. From building eco-friendly offices to altering the way in which you create your products right through to simple paper saving methods such as using corporate e cards instead of sending physical cards, the options available to businesses are almost infinite and will change greatly from one business to the next.

However, the simplest options are often the best. Not only are things such as corporate e cards easier and cheaper to put into place but they are also more tangible to customers and more people will be able to see your attempt to reduce your carbon footprint than if you use more obscure and expensive measures.

Of course, the more you are able to do, the better the effect on both your business and the environment, and any steps above and beyond sending your business greeting cards online is likely to be beneficial all round. However, if you are looking for a good place to start that will save you money, save you time and reduce your carbon footprint in an effective – and visible – way, then business greeting cards are by far the best place to start.