Customer service is widely regarded as the most important area of any business. It is actually surprisingly easy to offer good quality or low prices, but getting customer service right often ends up being far harder. However, the majority of the time, this is simply due to a lack of experience manifesting itself as incompetence, when in reality honesty and hard work is all that is needed to offer great customer service.
When offering customer service it is important to consider how you would wish to be treated were you the customer. Being polite and courteous and answering queries promptly and in a professional manner, whilst ensuring that orders are completely in a timely manner, is often all that is needed.

However, to go one step beyond, it is worth offering other added extras too. Anything free is always well received, whether that is free gifts or simply the ability to call you for free. If you use the right companies setting up a freephone number will be extremely cost effective and not only make customers more appreciative, but also help you stand out above other companies. If torn between two companies, the one that will cost nothing to call will always win.

The same companies will often be able to offer you cheap phone calls too. So whilst you may be spending more on receiving calls, the amount you could save on outbound national and international phone calls by using the same companies (or their subsidiaries) will often mean that you are no more out of pocket than before.

In turn, cheap phone calls, whether they are national or international phone calls, will mean that you are more likely to feel able to call customers whenever necessary to inform them of delays or any other information they may need to know, making your customer service even better.