The estate agent you choose is going to have a huge impact on how successful, easy and stress-free the sale of your home is. It is not just how visible they make your house on the market that is important, but also their knowledge of the housing market, their ability to talk to potential buyers in the right way and the way in which they treat you, the seller.
The hard part is knowing where to find estate agents who are able to very competently match all of the above criteria. Whilst it might be tempting to go for the company that you recognise the name of the most since they are likely to have the biggest market presence in your area, they may well not actually be able to successfully sell homes for what they are worth, or they may make the process extremely stressful and unpleasant for you.
Instead, when you need to find estate agents who are going to have the knowledge, skills and disposition to make the process as successful as possible, it will be best to look at estate agent reviews.
By making your choices based on the experiences of others, you will have a far better idea of who has the relevant skills to sell your home and who will simply talk a good game and then consign your home to a seller-hell.
Estate agent reviews will go into every aspect of selling your home, and obviously the best agent will change depending on what you wish to achieve. If you are looking for a very quick sale then the right estate agents may be completely different than if you want to get as much as you can for the house that you own.
So be sure to not only check reviews but also judge each by the exact goal you have in selling your home.