WhycHas Never Been Cooler
Urban fashion was never necessarily about being cool. Whilst it has always been a great form of style, it started off as more of a way to express personality through clothing ? a quite literal fashion statement. The range of different styles that the term ?urban wear? covered was, and still is, vast, yet today, whilst it still retains its credibility and its individuality, it also seems to be more widely worn, and wearing such clothing is now not just a statement of personality, but simply popular too. So why has this shift occurred?