WhycHas Never Been Cooler

Urban fashion was never necessarily about being cool. Whilst it has always been a great form of style, it started off as more of a way to express personality through clothing – a quite literal fashion statement. The range of different styles that the term ‘urban wear’ covered was, and still is, vast, yet today, whilst it still retains its credibility and its individuality, it also seems to be more widely worn, and wearing such clothing is now not just a statement of personality, but simply popular too. So why has this shift occurred?

Bling You Can Afford

The right bling is all about exuberance and a way of showing you enjoy the finer things in life. As a status symbol, there are few things that can work with urban clothing like the right chain or watch can to say what you want to say. The right accessories will not only send a message of a love for luxury, but also the bling you choose will simply help communicate a little bit about exactly who you are too.