There can be much confusion when it comes to the importance of retail design. After all, the less that is spent on retail design and appropriate shop lighting, the less overheads you will have and the cheaper items can therefore be. It seems that the less you spend on looking appealing, the more customers you are likely to get since your items will be far cheaper.
However, many customers don’t actually want cheap. For certain purchases and items that won’t be used very much, cheap will indeed be better, but the majority of people won’t mind spending a little bit more on an item if it seems to have come from the best shop as it will therefore seem a luxury.
Take prestige purchases for instance – with many items, there is only so much that they can realistically cost. However, many of these items – which will cost the exact same amount of money to make – are boosted in price to let those who actually want to pay more do just that so that they can feel they are buying something superior.
Therefore the right retail design and attractive shop lighting can make a major difference. Good retail design will make a shop look far more attractive and in turn ensure that prices can be higher. It is not just the higher prices that will be of help though. The right layout will make things look more interesting, make the shopping experience easier and help those coming to your shop to more easily find what they are looking for.
Lighting on the other hand can have a great deal of effect on how attractive products look, how easy they are to find, how flattering they will be and also how much they stand out to customers. The right lighting alone can give more prominence to items that are likely to sell well or items that give you the best profit margins, whilst utilising the right point of sale displays will help people to impulse buy items they never knew they even wanted.
The right retail design can take a store that is seen as an average brand and totally transform it into a business that dominates the top end of the market. It is also not just about understanding what is attractive and interesting, but also what works the best for a business in your particular industry and finding your own way to make that unique.
It can be worthwhile talking to retail designers about such changes, although in many cases knowledge can be gleaned through extensive research, whilst lighting knowledge can often be gained by simply talking to the right lighting suppliers.
The larger lighting suppliers won’t just be able to help you understand how best to light your individual business, but also help you find the perfect lights that work together to create a cohesive look as opposed to one that may be attractive but that doesn’t sit together to create a whole.
So if you want the best reputation and an ability to sell your goods for more, the best way to achieve that is with the right retail design.
