We can all agree, having a website is not a luxury anymore. It’s a basic necessity. If your clients are online, so should you. If you are new to this, don’t worry. Here are 5 tips to keep in mind when creating your website:
#1 Less Is More
The mistake many businesses make is that they fall into the trap of quantity over quality. They go crazy with a ridiculous number of pages for each and every detail they can think of. If you are just starting out, it is best to start small. Focus on a couple of pages with relevant, quality content, that make it easy for visitors to find what they want when they want it. Quality trumps quantity, always.
#2 Use Strong Visuals
You’ve all heard it – a picture is worth a thousand words. Every great business website utilizes both visual means and informative content to get across their message. If you are a construction company, you need to display photos of your completed projects to create trust and build your authority. Would you choose a builder who’s all words and no proof of past experience? Exactly.
#3 Make It Mobile Responsive
Nowadays, people practically live within the little screens of their smartphones. Desktop search is declining. That said, no one will wait around for a website that takes forever to load. No one will also like a web design that doesn’t convert to fit a smaller screen.
Make sure your website loads quickly, is mobile responsive, and it creates a seamless customer experience.
#4 Have a Clear Call to Action
It’s simple – people need to know what you want from them. Is it a phone call to book your service or a coupon they need to download for their next purchase? It doesn’t matter, but it must be clear and easy to do.
#5 Think like Your Clients
With every step of the way, ask yourself: “Does my client care about this?” If the answer is “No,” then this page, information or piece of content is redundant. Don’t make a spammy website that puts people off. Their negative experience with your website translates into a negative opinion of your entire business. Keep that in mind.
Wrapping Up
Creating a basic website isn’t all that difficult. Creating an engaging design with an intuitive interface, however, is. If you prefer the latter, Just 99 Web Design can help. Small businesses looking for web design in Dallas TX trust us. So can you! Schedule a call for more details.
