Articles from September 2011

Food For Felines

Britain has always been a nation of cat lovers and the continued health of your moggie is all important to you. Cat nutrition should be at the top of your list of vigilance when it comes your pet.

Many animals are built to adapt to their environment and can handle a lot of what it throws at them. But this doesn’t mean that you can be lapse in feeding them. Some animals can burn away almost all fat on their bodies and half of their protein, which is clearly something that helps them to survive harsh winters. However, the same is not the case for water. If only 15% of their water is lost then it can mean death.

A continuous fresh supply of water will do your cat no harm especially if it is provided alongside crunchy, dry food. The general rule for your cat is that it requires 50ml of water for every kilogram of body mass per day meaning that a 4 kg cat should drink at least 200ml. There is no need to worry about your cat over drinking, if they need to drink they will do it.

So cat nutrition is vital, but what if you have a kitten? To begin with kittens require a very specific balance of phosphorous and calcium to maintain a healthy metabolism. This usually means you have to buy food specifically prepared for kittens. To ensure that your kitten doesn’t develop heart or eye problems, food with a good supply of taurine is essential.

Despite what you might think about animals in the wild, it is not really a good idea to feed your cat or kitten raw meat. Raw meat can carry very harmful bacteria like E.coli and salmonella. This can easily transmitted between other animals, around your house and even to humans.

 
About Author

The Article is written by hillspet.co.uk providing dog nutrition and puppy Services. Visit http://www.hillspet.co.uk for more information on hillspet.co.uk Products & Services
___________________________

Copyright information

This article is free for reproduction but must be reproduced in its entirety, including live links & this copyright statement must be included. Visit hillspet.co.uk for more services!

Maximise Trade Potential.

Promoting brand products and company image are prerequisite elements within an effective marketing strategy to increase sales and profits. With the business industry growing in competitiveness due to a global recession, the incentive to attract clients who strive for the best services and products via any means possible is palpable. Advertising campaigns and maintaining a strong web presence are just two cost-effective methods of driving trade in a consummated effort to beat the competition. While these are sensible strategies, trade fairs are the prime marketplace for developing a target audience and putting a company’s name on its respective industry map.

Modern day exhibitions and trade shows emanate from within the latter stages of medieval Europe whereby produce and craft manufacturers would travel across towns to showcase their items with the intention to trade. Companies not only get the opportunity to showcase their own products and services, they can study the activities of industry rivals to learn market trends and potential future opportunities to expand and improve. Attendance at trade fairs should be accompanied by an online press release prior to the event with a clear, concise, and definite piece of information. This should include what the expo will consist, who the target audience are, plus when and where the exhibition is to be held.

Although participation within specific trade exhibitions requires a considerable marketing investment, the potential upraise in company profile and profit margins are invaluable towards successful business. The majority of target audience members pay to attend expos and are usually buyers or people who can recommend products to their respective contacts. Strong presentations can strengthen brand position and promote the benefits of company products, both of which can attract media interest, particularly new products which make an impression.

These are merely two fine examples of how cost-effective trade shows are which can be fuelled by effective press releases to attract a high volume of interest in a company and its products.

 
About Author

The Article is written by expopromoter.com providing conferences and trade fairs Services. Visit http://www.expopromoter.com for more information on expopromoter.com Products & Services
___________________________

Copyright information

This article is free for reproduction but must be reproduced in its entirety, including live links & this copyright statement must be included. Visit expopromoter.com for more services!

Easy to Clean Cookware by James Martin

The Yorkshire chef James Martin, who soon became a household name after regular appearances on Ready, Steady, Cook! and his current presenting work on Saturday Kitchen, has joined forces with the Denby pottery company to create a range of quality cookware and serveware.

Denby pottery has been around for 200 years, and more recently they have expanded to cover all areas of stoneware, glassware, china and cookware. Denby’s products have always been at the heart of innovation, from their original salt-glazed stoneware bottles in 1809, to their ‘Nevva-drip’ teapot in 1922 with its iconic shape, to the collaboration with James Martin from 2008. The James Martin product range is known as Easyclean™, and does exactly what it says. Saving you hours in soaking and effort in scrubbing, the special easyclean™ surface makes washing up so much easier, which is what you need when you’ve been baking something in the oven for a long time. This range just needs a simple wash in hot, soapy water using a soft cloth. What’s more, the James Martin range of cookware products can all be used in the dishwasher (as well as the microwave, oven and freezer too), so you can rest assured that the special coating will make sure no stubborn bits of food are left on the products when you come to empty and put away.

One of the most popular James Martin items is the Divided Dish – a white porcelain dish divided into two sections, ideal for serving accompaniments to a meal in or placing vegetables on the table for guests to help themselves to. These dishes are also great for putting nibbles or snacks in at parties. Just as with all Denby products, the James Martin range of products are high quality, durable and practical as well as being easy to clean.

 
About Author

The Article is written by denby.co.uk providing denby and gift lists Services. Visit http://www.denby.co.uk for more information on denby.co.uk Products & Services
___________________________

Copyright information

This article is free for reproduction but must be reproduced in its entirety, including live links & this copyright statement must be included. Visit denby.co.uk for more services!

Developing a business website – no job for a lone wolf

One of the defining qualities of the Internet is a sense of adventure. For creative, imaginative souls it offers a world of possibilities, whether you’re primarily creating content, or you are consuming it.

In no area is that sense of creative potential more palpable than in website creation: the thought of being able to earn all sorts of brownie points from colleagues, friends and family for building an exciting new website with lots of different features is simply too tempting for some adventurous people. After all, there are plenty of tools available for website development, from free web authoring tools (bearing a resemblance to the famous Front Page), to open-source CMS products, to high-end professional software with all the bells and whistles, such as Adobe’s Dreamweaver CS.

However, whilst some do-it-yourself websites can sometimes look good and be perfectly functional, generally it is not a good idea to adopt a ‘lone wolf’ approach when developing business websites. Whilst a lone wolf may, in the short term, superficially impress their CEO for saving some money and showing some initiative, in the longer term, when the site fails to attract visitors or meet revenue targets, the reaction may be very different indeed.

The reality is that there are simply too many factors to take in to account, and too many things that could go wrong, when delivering a business website, that it is no longer the territory for even a gifted lone wolf.

It is far more preferable to buy in to a team-based development, where individuals, with training, expertise and experience can navigate all the potential pitfalls.

Here are some of the issues that need to be tackled when building a new site:

– Creating a distinctive, winning, catchy site name
– Ensuring your web design is sufficiently attractive to outshine the competition, whilst balancing this with ease of use, simplicity and a high level of functionality.
– The site needs to be fast, and responsive, especially when it comes to streaming video and e-commerce transactions.
– Ensuring the site is fully optimised for search engines, enabling the site to get high rankings in the results pages of the major engines such as Google and Yahoo.
– The site needs to be marketed in a sustained, intelligent way, based on research-powered knowledge of your key audiences.
– Content updates need to be both regular and frequent, in order to maintain the long-term interest of users.

Here at SEO Consult, an established, reputable, web development company, with a proven track record in creating high-quality, attractive, and fully functional websites, we can an offer a productive alternative to the hard slog of the lone wolf approach. We will work as a team to produce a responsive, contemporary website, one which factors in marketing and SEO at the earliest possible stages.

Central to our working method is our in-house CMS – a browser based software for inputting content to, and administering, websites. This enables our clients to take an active part in previewing and providing content for their budding website.

 
About Author

The Article is written by seoconsult.com/ providing search engine marketing and website optimisation. Visit http://www.seoconsult.com/ for more information on seoconsult.com/ Products & Services
___________________________

Copyright information

This article is free for reproduction but must be reproduced in its entirety, including live links & this copyright statement must be included. Visit seoconsult.com/ for more services!

Choosing Shop Lighting

There are many things to consider when choosing a lighting design for a retail space. It is not just the amount of light you have or even the colour of light that will be important, but also the types of lighting you choose.

Different types of light will have different advantages and disadvantages. Some will be far more durable than others, some will be far more versatile and others will simply look far better in the environment you are creating.

Therefore, it is worth looking into all the different options before you make any decision. It can be hard to shake off preconceptions and choose completely subjectively, but the right websites should be able to give you a very quick overview of all the different types of lighting available, from simple accent lighting right through to the increasingly popular ropelights.

Fixtures are going to be important too, of course, as the light itself might create the ambience and atmosphere, but the fixture will have a very important part to play in the look of the shop. Ropelights are often a great addition to a store as they do not need any fixtures as such and can therefore be very easily changed, very quickly, depending on the display, and will even be able to make it through any renovation completely unscathed.

Rope lighting offers strength, versatility and a perfect way to accent areas you need to draw attention to. It also removes heat transfer, meaning that the summer doesn’t have to be overbearingly hot just because you need to light your store affectively.

Of course, there are many other options besides rope lighting and a quick glance online will be able to help you see all the options. So whether you wish to save money, increase flexibility or simply create the best looking store you can, be sure to know every possible solution before you begin.

 
About Author

The Article is written by festive-lights.com/decorations/christmas-tree-decorations/ providing baubles and christmas decorations Services. Visit http://www.festive-lights.com/decorations/christmas-tree-decorations/ for more information on festive-lights.com/decorations/christmas-tree-decorations/ Products & Services

___________________________

Copyright information

This article is free for reproduction but must be reproduced in its entirety, including live links & this copyright statement must be included. Visit festive-lights.com/decorations/christmas-tree-decorations/ for more services!

Local SEO may require special measures

There is a growing online literature on local search engine optimisation. This is hardly surprising because one of the features of the search world is that it does enable small businesses to make significant profits. It might seem paradoxical, but the worldwide web does facilitate the development of those companies which wish to focus their efforts on exploiting local markets more efficiently. Nevertheless, many of the blogs and articles on local search engine optimisation contain the same tips and it makes sense to consider a few additional alternatives.

At SEO Consult we realise that a tip which works well for one site is not always effective in another context. The campaigns which we run are based on techniques which are tailored to the precise needs of the sites concerned. Formulaic methods have no place in the armoury of a reputable optimisation firm. Nonetheless, tips vary in their general applicability.

Many blog posts on local SEO refer to the importance of using geographically relevant content and this tip does work. Using keywords which are place-related is another obvious technique. Similarly, advocating the proper use of Google Places is another good move to make. It is also worthwhile to pay attention to the local when using social media. Furthermore, the rise of mobile devices means that a site with a local focus frequently does well if it is adapted so that it can be easily utilised on a mobile. All these points have validity, but to be ultra competitive it is sometimes best to go beyond these commonly referenced tactics.

The landing pages of a site often require attention during an optimisation campaign. When looking at a local approach, it can make sense to do something different with the titles of the landing pages. Adding contact details to such pages can have a dual effect, satisfying both human users and search engine web crawlers that have arrived at the correct place.

Other seemingly small things can pay dividends over time. When engaged in a local struggle for users, minor gains can be of considerable importance. There may simply be a few relevant local listings or review sites. This means that it is absolutely imperative to maximise presence on such platforms. Equally, having a detailed appreciation of the competition can be particularly useful when the penalties for not being aware may be larger than when engaged in a more extensive campaign.

Using a distant consultancy can be a disadvantage when approaching optimisation with a local focus. It is essential for content to be supplied which exhibits an appreciation of local and regional issues. It is much more difficult to attain accuracy and detail from a long way away. Users are very sophisticated and will be swift to detect any errors that survive the editing process.

Therefore it can easily be seen that local optimisation is quite a complicated thing to attempt. Ordinary optimisation is complex, but a local concentration contributes further to that complexity. Despite this, the rewards can be significant and it makes sense for a diversity of companies in many economic sectors to consider it as an option.

 
About Author

The Article is written by seoconsult.com/ providing search engine marketing and website optimisation. Visit http://www.seoconsult.com/ for more information on seoconsult.com/ Products & Services
___________________________

Copyright information

This article is free for reproduction but must be reproduced in its entirety, including live links & this copyright statement must be included. Visit seoconsult.com/ for more services!

Using Solar Fairy Lights

Fairy lighting is intrinsically linked in many people’s minds with Christmas and all things festive. And yet, fairy lights are actually extremely versatile and by keeping them strictly for the end of the year, you are missing out on a huge amount of potential when lighting both the interior and exterior of your home.

Solar powered fairy lights are a perfect decorative touch to the outside of any home. Not only can they easily be moved to constantly create new and exciting looks, but they are also simply able to be left to their own devices too which means that once you have found a look that you particularly like, if you so wish, you can simply leave cease to worry about them and they will instantly come on when night falls and switch themselves off come dawn.

Fairy lighting does not just have to be strictly kept for trees either. Whilst their appearance on the majority of Christmas trees means you know they will work perfectly on your foliage, they can also be used far more inventively, making the most of everything from pillars to garden furniture and everything in between. They can also simply be used along the facade itself to enhance architecture and even improve safety.

Solar powered fairy lights can also be used indoors. So long as the sensor can be placed in a window that receives a good amount of light throughout the day, they can be the perfect aid to ambience in any room, from bedrooms to living rooms, allowing an extra, free source of light that removes the need for items such as dimmer switches and the like.

So if you like the look of fairy lights during the festive season, why not see just how much they can brighten up the rest of the year for you too.

 
About Author

The Article is written by festive-lights.com/christmas-trees/ providing pop up christmas trees and fibre optic christmas trees Services. Visit http://www.festive-lights.com/christmas-trees/ for more information on festive-lights.com/christmas-trees/ Products & Services

___________________________

Copyright information

This article is free for reproduction but must be reproduced in its entirety, including live links & this copyright statement must be included. Visit festive-lights.com/christmas-trees/ for more services!

On the enduring importance of Facebook

The modern optimisation campaign typically has to embrace the social media. The world of search is so competitive these days and it would be unwise for any consultancy to leave a useful source of targeted traffic untapped. There is competition between the various players in the sector and social media marketing succeeds best when these trends are kept under the spotlight. Facebook has competition from the likes of Twitter and so on, but it remains the dominant force. Most campaigns have to proceed on more than one front to maximise positive outcomes.

At SEO Consult we are experts in social media optimisation. Furthermore, we have the necessary skills to blend work on the social networking sites with conventional search engine optimisation. Our ‘social’ efforts frequently focus on Facebook and Twitter, but we are alert to new moves of relevance in the sector.

Facebook has enjoyed a big lead in the social media game for a considerable time period. It now possesses approximately 750 million users. 50 per cent of them use it every day. They are not all susceptible to advertising, but features like fan pages and announcements are ideal for those seeking to exploit the commercial opportunities. Facebook can be utilised to make content from a site visible to a large number of users. Moreover, Facebook can be handy when it comes to learning about a target audience’s preferences and so on.

The power of Facebook looks unlikely to diminish significantly for some time. There has been some limited concern about privacy and there had been a slight dip in the number of users in some countries, but in terms of turnover it dwarfs Twitter and its other rivals. Google’s attempts to compete with it in the social arena have not impressed thus far, although Google+ might eventually make an impact.

The strength of Facebook is in part related to its commitment to continuous innovation. It has largely remained concentrated on the improvement of its services as founder Mark Zuckerberg has stressed. Facebook has recently entered into a deal with Skype which will enable users to converse with one another by video instead of using the instant chat facility which is currently in operation. Skype has around 170 million users and the deal could well prove to be of mutual benefit. While Google+ has shaken things up a tiny bit, the Facebook move means that the video communication enabled by Google+ may have less impact than it would otherwise have done.

Currently, those who keep an eye on the sector believe that Facebook is set to make further enhancements in the service which it provides. It has evolved into a significant feature of modern life in Britain. If the right techniques are deployed properly, Facebook can be an efficient way of reaching large audiences.

Campaigns can make use of Facebook to good effect, but it is essential to recall that conversion rate optimisation is needed so that the efforts which are put in are not wasted. For instance, if a site is not easy to navigate the benefits of the social campaign would not be realised as users would go elsewhere.

 
About Author

The Article is written by seoconsult.com/our-seo-services/social-media.html providing social media services and social media optimization. Visit http://www.seoconsult.com/our-seo-services/social-media.html for more information on seoconsult.com/our-seo-services/social-media.html Products & Services
___________________________

Copyright information

This article is free for reproduction but must be reproduced in its entirety, including live links & this copyright statement must be included. Visit seoconsult.com/our-seo-services/social-media.html for more services!

Professional SEO services monitor new developments with care

One way in which it is possible for a site owner to discriminate between SEO services is to assess how well they monitor the search sector. If an organisation does not focus properly on the finer points of the fluid sector of search it is not possible for it to adjust its campaigns to new realities in an effective manner. Being ahead of the curve in this industry can really pay off. By studying the content on the sites of rival SEO services it should be possible to discern how seriously they take this vital component of their work.

At SEO Consult we make every effort to research the evolving search world as closely as possible. Hence we commit considerable resources to that end. This means that we are in an enviable position when it comes to making telling adjustments to the sites that we manage. Organisations do not share all we know online for obvious reasons, but our blog content does reveal how much thought we put into this vital aspect of our operations.

The launch of Google+ was something which all those involved in optimisation were obliged to take notice of. Any significant developments in the social media are relevant to the majority of contemporary optimisation campaigns. It is always important to keep looking at a new development and its implications when the attention of some observers has wandered off elsewhere. This is in part because people are too prepared to make sweeping comments before they really appreciate what they are discussing.

When it comes to Google+, some of the initial reaction was a tiny little bit misleading. Some commentators were keen to point out that it scored well on privacy issues. This comment was in part based on the fact that Google had made it possible to share different content with diverse groups and this did seem to support the notion that the architects of Google+ had prioritised privacy. However, the comment also derived from the notion that Google+ was attempting to compete with the social media giant Facebook.

Facebook has recently lost some users in its well-developed markets and some of those leaving have stressed their concerns with regard to privacy. It is imperative to recognise that Facebook is a major economic and cultural force and that it is still focused on improving what it offers its users. It has recently been concerned to improve video content sharing. If Google+ was to make any kind of challenge to Facebook, it would take years and it would only make headway through successive waves of innovation.

Closer inspection of Google+ soon undermined the idea that it was such a great performer when it came to privacy. Sharing photographs with one group did not mean that members of that group were necessarily barred from sharing the content outside the group. Google+ does appear to have several attractive features, but it seems highly unlikely that privacy matters alone will permit it to mount a challenge to Facebook. Those services who rushed to comment on Google+ need to keep looking at it and its performance.

 
About Author

The Article is written by seoconsult.com/our-seo-services/ providing seo services and professional seo services. Visit http://www.seoconsult.com/our-seo-services/ for more information on seoconsult.com/our-seo-services/ Products & Services
___________________________

Copyright information

This article is free for reproduction but must be reproduced in its entirety, including live links & this copyright statement must be included. Visit seoconsult.com/our-seo-services/ for more services!

 

The environmentally sound way to light up the garden

British gardens have come a long way. Forget the humble lawn with a few flower beds. Today’s creations are more extravagant  and landscaped affairs. People have added beautiful and exotic plants and trees. Dotted benches and water features around. Even added ponds and miniature statues. With all of this in place, the finishing touch for any ambitious garden make over is some lighting. Some garden lighting can absolutely transform any outdoor space.

The best way to do this is by adding some outdoor solar lights. Firstly they don’t add anything to the electricity bill. Good news for hard pressed householders right now. People can just set them up and then leave the sun to work its magic. Secondly they don’t have any cables, so there’s freedom to put them absolutely anywhere in the garden without any trailing wire too.

Solar garden lights come in all sorts of different shapes and styles. Add in a dash of colour for an even more startling effect. Just imagine the garden bathed in all that coloured light. It’s quite a sight. The lights come with different settings. They can turn on and off for a lovely twinkling effect.

Here at Festive Lights customers can find an unrivalled range of outdoor solar lights. No matter what kind of garden and what kind of effect people want to create with some outdoor lighting, there’s something here for everyone. Here customers can find the biggest choice anywhere on the Internet.

Solar garden lights are the guilt free way to provide outdoor lighting. It’s the perfect way to add a beautiful and fun touch to the garden, but without being environmentally irresponsible. Everyone is well aware of their responsibility to use less power and care about the planet. Innovations like these great garden lighting solutions help people play their part.

 
About Author

The Article is written by festive-lights.com/outdoor-lights/christmas-tree-lights/ providing xmas lights and christmas lights Services. Visit http://www.festive-lights.com/outdoor-lights/christmas-tree-lights/ for more information on festive-lights.com/outdoor-lights/christmas-tree-lights/ Products & Services

___________________________

Copyright information

This article is free for reproduction but must be reproduced in its entirety, including live links & this copyright statement must be included. Visit festive-lights.com/outdoor-lights/christmas-tree-lights/ for more services!